Work On Line - Client Focus and the Impact on the Internal Organization - An Article Publishing Example

The goal is to get satisfied clients. The clients (the readers). . . The publishing system and the editors (together the internal organization) and there are ; there are the employees or freelancers (authors), article marketing is just like a real business.

An organization should arrange its business between internal efficiency requirements and external (client) demands. This is a normal business problem. For example the article-parts-problem. And there is always a problem.

The employee (the author)

At whatever moment. I just add another article in the same sequence; that when I think there is something more to tell about the subject, this is what I personally like about these sequels. There could also be a third part. " the second part, followed by "How to color your presentation (2), " is the first part, for example - "How to color your presentation (1), certain authors write their articles in parts.

The problem

Nor are the different parts linked together, but (unlike a normal library) this is not visual for the reader, the article directory is ordering the articles per author and on an alphabetical order, like a normal library. The article system is placing the articles in a sequential order. The problem is however that there could be a time lag between article part one and part two.

The client (the reader)

But he would not know where to follow it, that is to be continued, the reader is in the middle of a short story, in this case. In which case it could be possible that a client hits an article that is one in the middle of a series - for example the reader gets article two (2) not knowing that there are many more articles. It appears that articles - as they are pure content - are most of all retrieved through the search engines.

The solution

This will diminish the internal efficiency. But would also require that "broken" articles get rejected by the editors, that requires training. The author in this situation should learn to cut his or her articles up in autonomous parts with a singular start and end. The system is leading the organization in these (and many other) cases. Because it would make these systems too expensive to solve all possible exceptions, in many cases there is some kind of an information system and as any system these are always limited in their functionality. What you normally see in business is that the employees are guided by the limitation of the system.

" This is a more expensive solution. " or "read previous part, in this case the system should search for a sequel and present a little button with the text - "continue reading next part. The system should be tailored to the needs of both the employee and the client, or.

Most of the time you will end up somewhere in the middle. To solve issues like these you need to balance between internal efficiency and external client demands.

Hans Bool