Ways For Kids To Make Money Fast - Click Fraud - Threatening the Internet Economy

Merchants place ads with search engines like Google or MSN and the ad appears whenever someone enters a relevant search. One of the most popular forms of Internet advertising is pay-per-click (PPC).

Ad campaigns targeted at your most likely customers; it's a fabulous idea –. Anywhere from 5 cents to $100; if the ad is clicked the merchant pays a fee –.

Most of it from advertising revenue, grossed $1.24 billion in the first 3 months of this year – the king of PPC, it's such a fabulous idea that Google.

” Click spam; or “ click fraud” the flip side to PPC is a phenomenon called “. There's trouble in PPC land. Though, watch out.

It could be a competitor or a disgruntled former employee. The first type occurs when someone maliciously clicks on your PPC ad to drive up your advertising costs. There are two types of click fraud.

Affiliate ads are placed on third party web sites and each time someone clicks on an affiliate ad the web site owner receives a commission. The second type of fraud involves clicking on affiliate ads to generate income.

Advertising budget depletion with little gain for the merchant, the result is the same – either way. Industry observers believe that affiliate click fraud is the biggest problem of the two.

” And even working professionals across metropolitan cities are rushing to click paid Internet ads to make $100 to $200 per month; college graduates, growing number of housewives, the India Times reported in 2004 that a “. Or by hiring an army of workers; robots” either type of click fraud can be accomplished with the use of automated “.

But click fraud is commonly estimated at 20% to 35% of all PPC ad campaigns, it's hard to judge exactly. How serious is the problem?

A recently launched lawsuit alleges that Google is aware of the magnitude of click fraud and does not do enough to alert advertisers of the problem.

" The class action suit launched by Click Defence [http://www.clickdefense.com/] says that "Google has an inherent conflict of interest in preventing click fraud since it derives the same amount of income from each fraudulent click as it does from each legitimate click.

” The biggest threat to the Internet economy; the $10 million lawsuit quotes Google Chief Financial Officer George Reyes as saying that click fraud is “.

They claim that they themselves became a victim of click fraud when they advertised with Google's Adwords program this year. Click Defense is a Colorado company specializing in click fraud detection.

And unfair business practices, unjust enrichment, negligence, they are seeking damages for breach of contract.

” Vigorously; a Google spokesman said that the case is unmerited and that Google will defend itself “.