Receive Money Online - Google AdWords - How to Tame the Fire-Breathing Dragon

Today we are going to teach you how to slap a muzzle on that puppy and make it heel. At least that is what many internet marketing professionals think, well. Google AdWords is a fire breathing-dragon that cannot be tamed!

All you have to do is understand the program and how to make it work for you. This is a legitimate fear and we have all felt it but some of the best traffic that you will ever get will come from an AdWords campaign. They are afraid that they will spend too much money on advertising with little or no return on their investment. Most people who start out in the internet marketing business begin on a shoestring budget and fear pay-per-click advertising programs like Google AdWords.

The first thing that you need to understand is how the Google AdWords ranking system works.

There are a number of factors taken into consideration when Google determines the ranking for an advertisement.

) Maximum Bid Price 1.

There are other factors taken into consideration in determining placement. Not so with Google AdWords. In those programs the highest bid gets the highest spot. In most pay-per-click programs this bid is the deciding factor when determining the placement of your ad. This is the thing that scares many people when it comes to running an AdWords campaign.

) Relevancy 2.

If one ad is more relevant to the search input it may appear in a higher position. Weight is given to relevancy by AdWords.

) Click Through Rate (CTR) 3.

A high CTR can result in higher ad placement and at a lower cost. The historical CTR of your campaign can affect both ad placement and cost. And phrases from the day you begin using the system, groups, google AdWords records the CTR for your keywords.

This presents a problem but there are ways to improve your CTR score such as using keyword macros and other techniques. When you first begin using AdWords you will have a historical CTR of ZERO. This is the biggest challenge for new users.

) Quality Score 4.

And the landing page, historical keyword performance, relevance of ad text, these are click through rate. There are a number of factors taken into account when determining your quality score. This is very important for all internet marketers.

Avoid using the word "free" in your ad copy if you are sending visitors to a squeeze page that requires that they submit their name and email address. Not in exchange for a name and email address, free. . . In the eyes of Google free means just that . " If you ad copy promises a free report then your landing page must have an open download link. Google says "Your landing page must be true to what your ad copy promises. Your landing page can have an impact on your quality score, yes.

Understanding the AdWords ranking system is the just the first step in turning the dragon into a house pet. Google AdWords is not the mythical fire-breathing beast that it appears to be once you understand how it works.